When fetish first appeared in English in the early 17th century, it referred to objects (often amulets) believed by certain West Africans to have supernatural powers. During the 19th century, the word took on a broader meaning: "an object of irrational devotion or reverence." The object need not be physical: a person may have a fetish for an idea, such as an unwarranted belief that a particular economic system will solve society’s ills. By the early 20th century, fetish took on yet another meaning quite distinct from its antecedents: a sexualized desire for an object (such as a shoe) or for a body part that is not directly related to the reproductive act (such as an earlobe).

At NUM Éditeur, our fetish is writing and authors are at the heart of it. This is why we are offering them a five-year contract and 25% in royalties of the net revenue for the first 1000 copies sold, all titles combined, and 50% for the subsequent sales. Therefore, by choosing to work with NUM, each author is given the opportunity to become a full partner of the house.

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